If you notice that you’re ranking lower for a keyword you should be associated with, you can determine if an improved rank is achievable and create steps to improve it over time. Finding related keywords will help you determine what others should be on your radar. Explore what head and longtail keywords you rank for and bring you the most valuable traffic. How are your current rankings translating to ROI? Understanding how your products and services are selling in conjunction with keyword rank will allow you to translate web traffic and conversions into dollars. Monitoring your search engine rankings will: Whether you operate a brick-and-mortar local business or an enterprise eCommerce platform, the goal is to have customers associate your company with their product or services needs and questions.

If you’re running a business, you’ll want to pay attention to your search engine rankings regularly because the higher you rank, the more people see your content. Reviewing traffic and position of your pages consistently is key to ensuring your website is attracting your target audience to its full potential. Less than 6% of search engine users click on results from the second page so you will want to improve your search engine rankings as much as possible. Although you may get traffic from search engines for position number 20, it will not be very much and may be unqualified traffic to your business. In other words, if you count 20 results from the top of page one before finding your website in the list of other results, that means that the search engine ranking for that page is number 20. Your search engine ranking refers to where your page ranks among the other results in a query. People who search online predominantly look at the websites at the top of their search engine’s results pages (SERPs). We will also discuss free and paid tools to track search engine rankings.

This article will show you how to monitor your search engine rankings and why it matters. Search engine rankings, also known as search engine optimization or SEO rankings, refer to the organic rank of your website’s pages and blogs in search engine results pages for a particular keyword.Īlthough Google, Bing, Yahoo, and other search engines constantly update their ranking algorithms to improve user experience, there are different techniques you can use to optimize your website and your content to positively impact search engine rankings.

Search engine ranking track